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The Yellow Chilli to open 25 new outlets


Celebrity chef Sanjeev Kapoor’s The Yellow Chilli restaurant is ready to expand. The target is to start 25 more outlets in the country, as well as abroad, by next year.

Franchise India, a pioneer in the franchise industry, is facilitating the expansion.

“People who have a passion for food and who have had previous experience in the industry are welcome to join our franchise. We give them complete support in terms of marketing, product enhancement and upgradations from time to time,” Satyaki Mukherjee, business development manager of The Yellow Chilli, said.

The Yellow Chilli started franchising back in 1998. Currently, the brand operates 26 outlets, out of which 24 are franchise—run.

The brand’s mission is to be an integral part of the worldwide hospitality industry in providing food-lovers a range of scrumptious dishes, served impeccably in a high tech atmosphere, at down—to—earth prices.

“Franchise India has been instrumental in the expansion of several brands across various industries and categories and I am confident that the franchise opportunity with The Yellow Chilli has a great value proposition, which our company can offer to our business buyers hungry for good opportunities,” said Sonya Chowdhry, director, Franchise India Brands Ltd.


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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.