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Tata I Shakti renews contract with Sanjeev Kapoor

(11/21/2013)

Tata Chemicals that sells Tata I-Shakti branded unpolished dals today said celebrity chef Sanjeev Kapoor will remain its brand ambassador for another three years.

Tata under its I-Shakti brand offers unpolished pulses which are currently available in across 21 states, the company said.

Kapoor first associated with the brand in 2012, Tata Chemicals said in a statement.

Tata Chemicals COO - Consumer Products Business Ashvini Hiran said: “With consumers becoming increasingly health conscious, we are glad to have Master Chef Sanjeev Kapoor to endorse Tata I-Shakti brand which aims to offer a wholesome, hygienic and nutritious product to the consumers.”

Source: BusinessLine

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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.