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Sanjeev Kapoor to endorse Sugar Free Nutralite

(11/29/2013)

Indian chef and entrepreneur Sanjeev Kapoor was appointed as the brand ambassador for sugar substitute brand 'Sugar Free' and 'Nutralite' one of the leading health-based table spread brands by Zydus Wellness Ltd.

'Sugar Free' and 'Nutralite' both are the flagship brands of Indian FMCG company Zydus Wellness Ltd.

Commenting on the development, Kapoor said, “I am delighted to have been appointed the brand ambassador for Sugar Free and Nutralite, both of which are hugely trusted brands within their respective categories."

He added, "My association with Sugar Free is long-standing and I have seen the brand grow from strength to strength and gain consumer trust over the years. Nutralite is a new mandate which I am very excited about, since it operates in the foods category which is close to my heart."

Speaking on the occasion, Elkana Ezekiel, Managing Director, Zydus Wellness Ltd. said, "Chef Kapoor is the perfect partner in our mission to promote healthy food choices in the society. We are sure this association will go a long way in helping us further strengthen the trust of consumers in our brands."

Zydus Wellness noted that the association of Kapoor with Sugar Free and Nutralite will go much beyond a mere endorsement of the two brands in terms of his presence on the product packs and brand communication such as TVCs, media advertising and point-of-sale material.

It would be a full partnership in the true sense in which Kapoor would also develop unique recipes using these products, officials said.

"This would provide an additional thrust to the two brands in the market, which are already very well accepted by the consumers," Ezekiel said. 

Source: India Blooms

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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.