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Sanjeev Kapoor is brand ambassador for Tata i Shakti Dals

(07/01/2012)

Tata Chemicals has appointed Chef Sanjeev Kapoor as brand ambassador for its Tata i-Shakti unpolished dals.

Tata i-Shakti unpolished dals is a recent addition to its consumer products portfolio.

Tata Chemicals COO - consumer products division Ashvini Hiran said, "To spread mass awareness about the health benefits of Tata I-Shakti unpolished dals, their delicious taste and quick cooking, Tata Chemicals has roped in Sanjeev Kapoor, one of India's top food connoisseur and most admired chef. With the association of Sanjeev Kapoor and Tata i-Shakti unpolished dals, we think that we will enhance our engagement with consumers who seek great tasting food with a healthy dose of nutrients.”

Tata Chemicals had launched Tata i-Shakti Dals in 2010 with a mission to not only bridge the existing gap between demand and supply of pulses in the country but also provide reliable quality, hygienic pulses to Indian households and pioneer the unpolished dals category. 

Source: Indiantelevision.Com

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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.