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Sanjeev Kapoor aims to open Yellow Chilli outlets in UAE

(06/14/2015)

Renowned chef Sanjeev Kapoor eyes to open 14 outlets of casual dining restaurant 'The Yellow-Chilli' in United Arab Emirates (UAE) in the next three years.

"I intend to bring my casual-dining restaurant brand 'The Yellow Chilli' to UAE. The response in UAE to our food has been fantastic and that is why we are also opening 11 outlets for 'The Yellow Chilli' in UAE and 3 in Dubai," Kapoor told PTI here.

He was in the city to inaugurate a Yellow Chilli restaurant.

"The response in the UAE to our food has been fantastic" he claimed.

"Our goal at 'The Yellow Chilli' is to provide a high-quality, family dining experience at affordable prices," the chef added.

"In terms of food, what we do here is we give people a taste of India through my eyes. It is food that I have grown up with, and it is skewed more towards the north of India but it is Indian food the way India eats today. The roots are traditional but the interpretation is very relevant to today," he added.

"My wife is from the state of Gujarat and now I want to promote tasty Gujarati food 'Khandvi', 'Dhokla' and 'Undhiyu' in these restaurants located in India and abroad," he added.

There are currently 70 restaurants of this chain, most of them in India.

Source: Business Standard

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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.