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Now Sanjeev Kapoors very own food channel

(04/03/2012)

Celebrity chef Sanjeev Kapoor on his new role as a channel head, food industry and tips for good cooking.

Celebrity chef Sanjeev Kapoor has come a long way starting from a weekly cookery show to an entire food channel of his own and now has become a brand himself. Still he remains polite and soft-spoken. Ask him how it feels owning a channel and he says, "It indeed feels great. It may not have been an easy journey taking it so far, as initially no one believed in starting an entire channel dedicated to food - but the best part is, we achieved it and it is being appreciated."

And how his role has changed from an anchor of a show to an anchor of an entire channel? He smiles saying, "Now I have a lot more to look after! Earlier it was enough to ensure quality in my own work, but now I have to ensure excellence in my team members as well. I have to focus on many commercial aspects of the process and also have to know my audience and their demands with proper care."

He also agrees with the fact that Indian food industry is on a whole new level and our culinary scenario is growing at unprecedented speed. "Yes, it is very good time for the industry," he says, adding, "Food has been always evolving with life. Like we grow, reach to more places and become global; same happens with our platter. Over the hundreds of years; myriad ingredients, fruits, vegetables, spices and a lot more food items have migrated from all over the globe to Indian streets and households. Today we have a global smorgasbord on our dining tables."

On a parting note, he shares the tip for great cooking, "Learn to praise other's cooking," he exclaims, "Praise your hosts and find good in everyone's cooking. Sharing is the simplest key to better cooking. Share your recipes, seek opinions and cook with lot of love."

Source: The Times of India

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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.