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Milk brand taps Indian celeb chef to further boost leverage in region

(03/01/2013)

FrieslandCampina Middle East, part of Royal FrieslandCampina – the largest dairy cooperative in the world – has named celebrated Indian chef Sanjeev Kapoor as Rainbow Milk Ambassador for the Middle East. Sanjeev Kapoor is also an entrepreneur who is the most familiar chef face on Indian TV and owns a food TV channel with a huge viewer base. He has authored more than 150 cookery books.

As a dairy brand, Rainbow Milk has been present in this region for 56 years. Today, the company boasts of a wide array of world-class products across the Middle East including evaporated milk, long life milk and instant milk powder.

Known for his discerning taste, Sanjeev Kapoor will help the Rainbow brand strengthen its connection with the seven million strong South Asian population living in the Middle East and deliver Rainbow’s message of being the perfect match for tea.

Made from pure cow’s milk, Rainbow Milk has no preservatives and is sourced directly from farms across Northern Europe.  

Source: Saudi Gazette

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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.