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Master Chef SanjeevKapoor reveals his YouTube connect


I started my YouTube channel about 5-6 years ago. I always believed that if you have content, it’s useless until you can share it with many people. In 1996, when I started, there were very few players who had fully explored that market.

The reach of the digital medium is huge. Food is universal, and can’t be restrictive. YouTube has helped that tremendously. Even my channel does not just feature me; we invite various home chefs to upload videos and share content.

YouTube is a robust medium that helps us connect with audiences across the world. People send queries about recipes and we can respond immediately. This makes the process highly interactive. The initial challenge is to restrict the cost and produce quality content. Once this is done, the scope is unlimited.

Source: Mid Day

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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.