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Lucknow cuisine isnt promoted enough

(11/04/2014)

Celebrity chef Sanjeev Kapoor, who was in the city recently to promote the latest season of a talent hunt on TV for amateur chefs, says there's more to Lucknow than just biryani and Tundey kebabs. "It's a pity that Lucknow sirf apne kebab aur biryani ke liye jaana jaata hai. There's so much that the city has to offer for foodies. But sadly, no one has given a thought to it. Let me give you an example. I went to Singapore and they asked me how they could promote the local food. Ab sab ko pata hai ki Singapore ki as such koi signature dish nahi hai. But still, we worked upon what can be highlighted and see, how popular the Singaporean Chilli Fish or noodles have become now! We need a similar approach to food in Lucknow also. Just as your monuments have a history, the food here also has a very rich history. Kaun si cheez kaise bani, kab bani... all this is part of your culture," avers the chef, adding, "It's a co-incidence, but just this morning when I was travelling to Lucknow, my friend, Roshan Abbas was also travelling with me, and he told me he was meeting the UP Chief Minister for the promotion of monuments and I was like 'Why just monuments? Why not food?'" says Kapoor.

Source: Times of India.

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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.