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Celebrity Chef Sanjeev Kapoor Named Middle East Brand Ambassador Of Rainbow Milk

(01/28/2013)

FrieslandCampina Middle East, part of Royal FrieslandCampina – the largest dairy co-operative in the world - has announced that Celebrity Chef Sanjeev Kapoor will be stepping into the role of Rainbow Milk Ambassador for the Middle East. Sanjeev Kapoor is a celebrated Indian chef and entrepreneur who is the most familiar chef face on Indian TV; owns a TV Channel Food with a huge viewer base and has authored more than 150 cookery books.

Known for his discerning taste, Sanjeev Kapoor will help the Rainbow brand strengthen its connection with the seven million strong South Asian population living in the Middle East and deliver Rainbow’s message of being the perfect match for tea. Tea is one of the most important beverages consumed every day. Rainbow Evaporated Milk adds a rich taste which perfectly complements the tea time experience. Made from pure cow’s milk, Rainbow Milk has no preservatives and is sourced directly from farms across Northern Europe.

Speaking on the engagement with Rainbow, Sanjeev Kapoor said, “As a regular visitor to the Middle East, I have enjoyed the exceptional taste Rainbow Evaporated Milk adds to my cup of tea. Rainbow is a symbol of high quality and tasty dairy products and I am proud to be associated with a brand with such high standards.”

Sumeet Mathur, marketing director, FrieslandCampina Middle East adds “Sanjeev Kapoor is renowned for his world-class cooking. We are glad that he is joining our mission of bringing the taste and goodness of Rainbow Milk to consumers across the region.” FrieslandCampina, the parent company of Rainbow Milk, is owned by over 14,000 member farmers who are spread across the Netherlands, Belgium and Germany. 

Source: Muscat Daily News

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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.