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Celebrity Chef Launches FoodFood Channel in the US


Celebrity chefs, restaurateurs, and Sanjeev Kapoor fans from the tristate area gathered at Dhoom restaurant here Dec. 4 to celebrate the launch of the chef’s FoodFood channel in the U.S. Hosted by the Varli group. The evening including food and wine samplings as well as cooking demonstrations by Kapoor and Dhandu Ram, Chef de Cuisine at Dhoom restaurant.

The lifestyle channel was launched in India January 2011, and is a joint venture between Astro All Asia Networks PLC (Astro), a Malaysian cross-media group, and Turmeric Vision Pvt. Ltd (TVPL), the television company owned Kapoor. In the U.S., FoodFood is available on DISH channel 713 and DishWorld IPTV. The channel features Indian and global cuisines, fusion innovations and delicacies from across continents. Kapoor and his team will share popular shows like Sanjeev Kapoor’s Kitchen, Turban Tadka, Mummy Ka Magic and Health Mange More.

Among attendees at the Dec. 4 launch were Consul General of India in New York Dnyaneshwar Mulay, Fox Anchor Kelly Wright and Secaucus Mayor Mike Gonnelli.

Earlier last week, Varli also hosted its annual cook-off at The Castle in Roselle Park, New Jersey, Dec. 2. Chefs and owners of some of the most popular restaurants in New York and New Jersey participated in the event and were judged by Kapoor and Wright. Restaurateur Roni Mazumdar and chef Hari Nayak hosted the event attended by foodies, aspiring and established chefs and restaurant owners.

Raja Jhanjee and Vicky Vij were declared winners of the cook-off, while Amin Himani of Nanking restaurant was the runner up. Chefs had to create a meal using minced meat and other surprise ingredients including root vegetables.

Other participants were Kamal Arora and Payal Mehta of Aurora Hospitality Group, Sati Sharman of Bricklane Curry House and Paratha Junction, Munish Narula of Tashan and Tiffin in Philadelphia, and Vishal Bakshi of Chand Palace.


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MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.