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The iCan diary I went against the odds says chef Sanjeev Kapoor

(03/01/2013)

I encourage women to be empowered, to become independent, to earn on their own through Wonderchef. When I started way back in the ’80s and chose cooking as a profession, it was against the tide as everyone else studied to become a doctor or an engineer.

In the early ’90s when I started doing television, it was a blank canvas. Both the moves against all odds and advice of well-wishers paid off and today a chef is a respected person, cooking is being pursued by many as a career and cooking on TV is a very big thing indeed.

A huge part of this credit would go to women in general whether a part of my own family or the fans. I have always kept them in mind while creating and cooking any recipe. For years I have done shows and written my books with just one thought in mind — empower women by enabling them to cook tasty and healthy food for their families.

My success lay in theirs, so I took utmost care to make sure that whenever they cook using my recipe, they succeed and this has worked wonders for me. God has been very kind! Coming out with the first ever TV channel, FoodFood, by any chef in the world was a dream come true. iCan.

As a token of my appreciation and gratitude to all the women who have made an impact in my success, I launched Wonderchef, where women are empowered to build a business of their own by selling the world’s finest kitchen brands, married to my healthy recipes.

Thus, helping boost pride, self-confidence and household income for over 10,000 women across the country through their special interest in cooking. Wonderchef brings to Indian homemakers a unique range of cookware, bakeware, kitchen tools, appliances and accessories from the best brands around the world. iCan.

I’ll continue walking this path, empowering women by enabling them to cook better, bringing millions of smiles through food, and making Indian cuisine number one in the world! iCan.

Source: DNA

MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.

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