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IFSF 2012 discusses changing paradigms of the Indian Food Service Industry

(12/12/2012)

Eating-out habits among the Indians is yet to undergo a major change which can only be made possible with a coordinated and collective industry wide effort. The inaugural session of the ongoing India Food Service Forum 2012 “ Making India truly a food paradise,” was addressed by Jayant Kochar, Director and CEO, Images Group, Samir Kuckreja, President NRAI, Chef Sanjeev Kapoor, and Rashmi Uday Singh, Food writer, author and TV Host. The India FoodService Forum 2012 is currently being held at the Bombay Exhibition Centre, Mumbai with the sixth Food and Grocery Forum India.

According to Kochar, the only way the whole food service segment could benefit is by enticing people to eat out more often. As per him, the need of the hour is to come out of the company driving mode and patronise the industry driving mode, for everyone in the industry to benefit. He also emphasised on promoting the breakfast culture in the country which is almost non existent here but if decoded properly, a whole new exiting world of opportunities can open. Kochar said this can be achieved only when all the stakeholders of the industry come forward together and keep on trying to make this happen.

Food service industryKuckreja who was talking about the changing paradigm of the food service industry in India was very positive about the industry as whole. Kuckreja said that these are the most exciting times for the food service industry in India and their stakeholders. According to him the growth engine has been powered by the changing demographics of the country. The young population is on the rise and the middle class is growing at an amazing pace. The propensity to spend more and the high exposure levels among the customers are fueling the recent growth of the industry. He felt that with the emergence of national and international tourism, food shows on the TV and the Internet, and with so many national and international food service chains foraying into the country, the mood of the industry is upbeat.

Speaking about the latest trends in the Food service industry , Kuckreja said that the expansion in the tier II and tier III cities has been remarkable. Also the trend of setting up the food service chains in the transit networks and the Indian chains going global like CCD is the current trend in the industry. Talking about the industry's future he said that the coming 5-10 years would see explosive growth. Regional chains have been expanding pan India and there has been an increase in the number of national and international chains, he remarked.

Kapoor shared his experience of being a successful entrepreneur and spoke about bringing out the best of the food entrepreneur in an individual, without money. He shared with the participants the mantra of being a successful entrepreneur. Kapoor said, to be successful one needs to dream big; have self-belief, a path-breaking idea, someone who believes in your idea; and the understanding of money.

Singh spoke about the recipe for a great restaurant. According to her, a restaurant can be judged on five parameters including food, service, ambiance, price points, and consistency. 

Source: India Retailing

MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.

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