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ATN to launch Sanjeev Kapoors Food Food channel in Canada

(12/05/2012)

Canada's largest South Asian broadcaster, Asian Television Network International (ATN), has launched celebrity Chef Sanjeev Kapoor's Food Food channel in Canada on Rogers Cable.

ATN has secured an exclusive programming alliance & licensing agreement with Turmeric Vision and has acquired the exclusive broadcasting rights to the programming content of the Food Food Channel.

The content shall also include programming that is produced in Canada by ATN that portrays culinary art of the local talent.

Food Food channel is a joint-venture between Sanjeev Kapoor's Turmeric Vision and Malaysia's leading cross-media group Astro All Asia Networks.

"Canadian's of South Asian Origin consume on an average of over four million meals per day or 120 million meals per month and needless to say, we are excited about launching North America's first International Food Network," said ATN President, Chairman and CEO Dr. Shan Chandrasekar.

The ATN-Food Food channel will feature shows like Sanjeev Kapoor's Kitchen, Firangi Tadka, Sirf 30 Minute and Ready Steady Cook to name a few. Prominent personalities from the entertainment and food industry such as Chef Chinu, Chef Harpal, and Chef Rakesh Sethi shall also be featured on the channel. 

Source: Indian Television

MasterChef Sanjeev Kapoor

Chef Sanjeev Kapoor is the most celebrated face of Indian cuisine. He is Chef extraordinaire, runs a successful TV Channel FoodFood, hosted Khana Khazana cookery show on television for more than 17 years, author of 150+ best selling cookbooks, restaurateur and winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through power of cooking to become self sufficient. His recipe portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 10,000 tried & tested recipes, videos, articles, tips & trivia and a wealth of information on the art and craft of cooking in both English and Hindi.

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